According to Hillel Fuld (writing for inneractive.com), Facebook's newly announced numbers deem it appropriate to call the social networking site a mobile company. And since it claims 40% of the top grossing apps on both iOS and Android--and its user-base accesses the site mainly on mobile devices--it is more than a mere mobile company. It is a mobile advertising company.
- Mobile monthly active users were 751 million, a 54% increase year over year.
- For the mathematically challenged, close to 68% of all users, access Facebook on mobile.
- $350 million of mobile ad revenue.
- 30% of all revenue is from mobile, up from 23% last quarter.
- 3,800 developers used Facebook mobile ads.
- Nearly 25 million downloads came from Facebook mobile ads.
The fact that 68% of all Facebook users access the site from mobile devices bodes well for mobile advertisers. Those who see this trend and extrapolate its continued importance will come out on top of the mobile heap.
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